# Programme

<span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Depuis sa réforme en 2019, la licence professionnelle est accessible après le baccalauréat. Elle prend le nom d'usage de « ***Bachelor Universitaire de Technologie*** » lorsqu'elle est préparée par un Institut Universitaire de Technologie (I.U.T.). <span style="mso-spacerun: yes;"> </span>Le B.U.T. </span><span style="mso-bidi-font-size: 10.0pt; line-height: 107%; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; color: #3d3c3b;">se déroule en 3 ans (6 semestres), à l’issue desquels vous obtiendrez 180 ECTS, ce qui vous permet une éventuelle </span><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">poursuite d’études en vue d’obtenir un Master.</span>

**<u><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">TROIS BLOCS DE COMPETENCES COMMUNS &amp; UNE PEDAGOGIE PROFESSIONNALISANTE</span></u>**

**<u><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="text-decoration: none;"> </span></span></u>**

<span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Afin de privilégier une insertion rapide sur le marché du travail, le contenu des enseignements est articulé autour de 3 blocs de compétences communs, **Marketing**, **Vente** et **Communication** **commerciale,** <a name="_Toc423454023"></a><a name="_Toc423960144"></a><a name="_Toc423960779"></a><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;">et prend différentes formes pédagogiques qui vous permettent d’acquérir, de développer et de renforcer les compétences nécessaires à votre réussite professionnelle et universitaire : </span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> </span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span>**<span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Les «</span>**</span></span></span><span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> **Ressources** **» :** à travers ces moments de cours, vos enseignants vous apporteront les savoirs fondamentaux sur lesquels vous pourrez vous appuyer tout au long de vos études et de votre carrière.</span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span>**<span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Situations d’Apprentissage et d’évaluation</span>**</span></span></span><span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> (SAé) englobent : </span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Des périodes de 1 à 10 jours qui permettent la mobilisation des savoirs et compétences autour de situations professionnelles.</span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Le projet transverse, qui permet de faire le lien entre les différentes « ressources ». </span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Les stages en milieu professionnel</span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span>**<span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">La démarche portfolio</span>**</span></span></span><span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> (ou portefeuille de compétences) : un outil unique et personnel qui permet de rassembler les preuves des compétences et des connaissances que vous avez acquises au cours de vos différentes expériences personnelles et professionnelles. </span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Le **Projet Personnel et Professionnel** (PPP) vous prépare à évoluer tout au long de votre vie professionnelle en vous fournissant des méthodes d’analyse et d’adaptation aux évolutions de la société, des métiers et des compétences. </span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;">**<u><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">QUATRE PARCOURS SPÉCIFIQUES A PARTIR DE LA DEUXIEME ANNÉE</span></u>**</span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">A la fin de la première année du B.U.T. TC, quatre parcours spécifiques vous seront proposés pour la rentrée suivante : </span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;">**<span style="mso-bidi-font-size: 10.0pt; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;">Parcours 1:</span>**</span></span></span><span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bidi-font-size: 10.0pt; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;"> </span></span></span></span><span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Marketing digital, e-business et entrepreneuriat</span></span></span></span><span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bidi-font-size: 10.0pt; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;"> </span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;">**<span style="mso-bidi-font-size: 10.0pt; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;">Parcours</span>**</span></span></span><span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bidi-font-size: 10.0pt; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;"> **2:** </span></span></span></span><span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">International Business : achat et vente </span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;">**<span style="mso-bidi-font-size: 10.0pt; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;">Parcours 3:</span>**</span></span></span><span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bidi-font-size: 10.0pt; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;"> </span></span></span></span><span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Marketing et Management du point de vente </span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;">**<span style="mso-bidi-font-size: 10.0pt; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;">Parcours 4:</span>**</span></span></span><span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bidi-font-size: 10.0pt; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;"> </span></span></span></span><span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Business Développement et Management de la relation client </span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bidi-font-size: 10.0pt; line-height: 107%; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;"> </span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;">**<u><span style="mso-bidi-font-size: 10.0pt; line-height: 107%; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;">Quelques liens pour en savoir plus</span></u>**</span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span class="MsoHyperlink"><span style="mso-bidi-font-size: 10.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; text-decoration: none; text-underline: none;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span></span><span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Site de l’IUT de Troyes-TC :</span></span></span></span><span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bidi-font-size: 10.0pt; line-height: 107%; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;"> </span></span></span></span>[<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bidi-font-size: 10.0pt; line-height: 107%; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">https://www.iut-troyes.univ-reims.fr/but-tc/</span></span></span></span>](https://www.iut-troyes.univ-reims.fr/but-tc/)

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><a name="_Hlk80693024"></a><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: red;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span>**<span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin; color: red;">Le programme du B.U.T. (sur l’intranet de l’IUT) : </span>**</span></span></span>[<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bookmark: _Hlk80693024;">**<span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">https://intranetv3.iut-troyes.univ-reims.fr/fr/but/</span>**</span></span></span></span>](https://intranetv3.iut-troyes.univ-reims.fr/fr/but/)<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bookmark: _Hlk80693024;">**<span style="font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin; color: red;"> </span>**</span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bidi-font-size: 10.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: #00000a;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><span style="mso-bidi-font-size: 10.0pt; line-height: 107%; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;">Réseau TC France : </span></span></span></span>[<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bidi-font-size: 10.0pt; line-height: 107%; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">http://tcfrance.fr/dut-tc/lessentiel/</span></span></span></span>](http://tcfrance.fr/dut-tc/lessentiel/)<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bidi-font-size: 10.0pt; line-height: 107%; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;"> </span></span></span></span>

<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-size: 8.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><span style="mso-bidi-font-size: 10.0pt; line-height: 107%; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; color: #00000a;">Site du gouvernement : </span></span></span></span>[<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="mso-bidi-font-size: 10.0pt; line-height: 107%; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">https://www.enseignementsup-recherche.gouv.fr/cid20181/licence-professionnelle.html</span></span></span></span>](https://www.enseignementsup-recherche.gouv.fr/cid20181/licence-professionnelle.html)<span style="mso-bookmark: _Toc423960779;"><span style="mso-bookmark: _Toc423960144;"><span style="mso-bookmark: _Toc423454023;"><span style="font-size: 8.0pt; line-height: 107%; font-family: 'Century Gothic',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span></span></span></span>